Privacy Policy

Effective date: September 5, 2026

This Privacy Policy explains what personal information PARADINE LLC, doing business as FelFel® Catering, collects, how it is used, when it is shared, and what choices you have when browsing our website and blog, creating an account, placing orders, and communicating with our team.

1. Information We Collect

We may collect contact and account details such as your name, company name, email address, phone number, street address, city, ZIP code, login credentials, tax-exempt information, and order notes.

We also collect order-related information such as menu selections, quantities, delivery or pickup dates and times, signatures, invoice and payment status, delivery validation details, and communications related to your order.

2. How We Use Your Information

We use your information to create and manage accounts, accept and process catering orders, coordinate delivery and pickup, issue invoices and payment links, validate service addresses, provide customer support, maintain internal records, prevent abuse, and improve operations.

We may also use your email address to send marketing messages if you opt in. If you separately opt into the FelFel® Catering Order Updates SMS Program, we may use your mobile number to send phone verification, opt-in confirmation, payment status, order changes, preparation status, cancellation, and delivery or pickup completion messages.

3. Email and Text Message Preferences

Email is required to create an account and to place and manage online orders because we use email for account access, invoices, payment requests, order communication, and service notices. Transactional emails are not optional while your account is active or while an order is being processed.

The FelFel® Catering Order Updates SMS Program is optional. Customers enroll by providing a mobile number and checking the separate text message consent box on the registration page or in their account profile. The checkbox is not required to create an account, place an order, make a purchase, or receive the welcome credit.

Message frequency varies, generally up to 10 messages per order, including phone verification and opt-in confirmation messages. Message and data rates may apply. Reply STOP to opt out or HELP for help.

We keep records of text message consent events, including the date, time, phone number, IP address, user agent, and consent disclosure shown at the time of opt-in where available.

4. Sharing of Information

We do not sell your personal information to third parties. We may share information with service providers that help us operate the business, including payment processors, invoicing and accounting platforms, email providers, SMS providers, address validation services, website hosting providers, and contractors acting on our behalf. Unless analytics is disabled as described in Section 10 below, Google also receives website usage information to help us measure and improve our website.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except vendors necessary to provide the messaging service. FelFel® does not send third-party or affiliate marketing messages.

We may also disclose information when reasonably necessary to comply with law, protect our rights, prevent fraud, or respond to valid legal requests.

5. Payment Information

Payment information is processed through third-party payment and invoicing tools. FelFel® does not represent that full card or bank account details are stored directly in our application database.

6. Data Retention

We retain account, order, and communication records for as long as reasonably necessary to operate the business, complete transactions, maintain financial records, support repeat ordering, resolve disputes, and comply with legal obligations.

7. Security

We use administrative, technical, and operational measures intended to protect personal information. No internet or storage system is perfectly secure, so we cannot guarantee absolute security.

8. Your Choices and Requests

You may contact us to update account information, request correction of inaccurate data, or ask questions about your communication preferences. You may unsubscribe from marketing emails through the unsubscribe link in the email, but service-related emails connected to your account or orders may still be sent when necessary.

9. Children's Privacy

Our services are intended for adults and business users. We do not knowingly collect personal information from children under 13 through this website.

10. Cookies and Google Analytics

We use essential cookies and browser storage for functions such as sign-in, security, shopping cart contents, and remembering your privacy choices. These functions are separate from optional analytics.

When analytics is enabled on our website, we use Google Analytics 4, provided by Google, to understand website and blog visits and how customers use the menu, their account, and checkout. This includes generic views of account pages and registered customers' order pages. Analytics is enabled by default, subject to your browser preferences and the opt-out controls described below. We do not display an “Accept cookies” banner. This policy provides notice of our processing; reading it, accepting our Terms, or using the website is not treated as affirmative consent.

When enabled, Google Analytics uses first-party cookies, including _ga and _ga_<measurement-id>, to distinguish browsers and sessions. It receives information such as page views, page titles, referring website origins, visit times, browser and device characteristics, and approximate location derived from the IP address used to connect to Google's servers. We use this information for internal readership and website usage statistics, not to target advertising or infer sensitive characteristics such as health conditions or religious beliefs. This integration disables advertising storage, advertising user data, advertising personalization, and Google signals.

We supply generic page addresses and titles for account and order pages, exclude query strings and fragments, and reduce referrers to their website origin. Menu events include catalog item IDs, names, categories, and, when adding items to the cart, quantities and prices. Customer journey events include checkout views, successful order submission, repeat-order actions, payment-link clicks, browser returns from payment, and a coarse payment status viewed on a registered customer's order page (such as pending or paid). A payment-page return alone is not treated as a confirmed payment.

We do not send customer or account identifiers, customer names, email addresses, phone numbers, delivery addresses, form contents, order notes, order numbers, guest access tokens, invoice or payment links, card or bank details, complete order contents, or text messaging consent records as analytics event data. We do not load the Google Analytics tag on guest order detail pages or PDFs, even if a guest link is opened while signed in. Guest checkout may report that an order was submitted, without transmitting the order or its access link. Administrative activity and blog previews are excluded.

Google may process analytics information on servers in the United States and other countries. Read How Google uses information from sites or apps that use its services and Google's Privacy Policy for details about Google's processing.

Analytics is optional and is not required to browse the website or blog, register, place an order, or receive offers. Use the “Analytics” switch in the footer to opt out; switch it back on if you later change your mind. An opt-out stops future analytics collection and removes the analytics cookies set by this integration in that browser; it does not delete information already received by Google. Your analytics preference is separate from email marketing and text message consent. You may contact us about privacy requests using the details below.

We honor Global Privacy Control (GPC), a browser privacy signal, by disabling Google Analytics entirely for that browser, including measurements without cookies. GPC takes priority over an enabled analytics preference. To re-enable analytics while GPC is active, first change the GPC setting in your browser. We also preserve refusals recorded by our earlier cookie banner. We remember your analytics preference in this browser's local storage until you change it or clear that storage. Preferences apply to the browser and device where you make them; clearing browser storage can reset your preference. If we cannot read browser storage, analytics stays off unless you enable it for the current page. Analytics cookies set by this integration have a lifetime of up to 180 days. Analytics event data retention is controlled by our Google Analytics property settings. You can also use the Google Analytics opt-out browser add-on.

11. Contact

PARADINE LLC, doing business as FelFel® Catering
4401 S Tamarac Parkway, Denver, CO 80237
Phone: (303) 586-5540
Email: catering@felfel-usa.com